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| The future belongs to the brave. |
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After dabbling for a couple of years in print as a design consultant, Karl boldly stepped into the interactive space in 1998. A time when the digital medium was still at a teething stage in India. |
| He joined Tribal DDB India in 2004 |
| with the mandate of bringing Web 2.0 ideas to build brands. Under his leadership as National Creative Director, Tribal DDB India won its first international digital award in 2006 at Asia Pacific Adfest followed by Cannes, One Show, New York Festivals, Webbys and national awards like the Abby and AAAI. He kept the momentum going in 2007 with more local and international wins. |
| Now at Arc Worldwide / Leo Burnett since August 2007 |
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Karl believes that the time is now for advertising 2.0 where brands can have transparent dialogues with their customers, reacting to market trends and events, while agencies can monitor and optimise their efforts aided by the internet and its many tools. Now at Arc Worldwide India and Leo Burnett India, his goal is to create an environment in which big, bold and daring ideas can flourish. A true pioneer in the digital medium, he now engages consumers in a media neutral space. |
| Recent work . . . |
| The Pepsi - MTV Youth Icon - Vote for your icon, Be an Icon and win an Icon | MTV India Semi Girebaal - Celebrate Women’s Day MTV style| MTV India Aila Tendulkar - The launch pad for MTV’s new VJ Tendulkar | MTV India Promoting protected entry on world Aids Day 1st December 2006 | MTV India Cursor on a vacation - Getting workaholics to take a well deserved break | Yatra.com - Network18 Career Champions - A healthy tease to get professionals to upload their resumes | Timesjobs.com - The Times Group Career Chartbusters - Classic hits spoofed to get inactive job seekers to upload their resumes | Timesjobs.com - The Times Group Browse and upload your resume in a banner - Eliminating the tedious form filling exercise for active job seekers | Timesjobs.com - The Times Group Experience zenith - A revolutionary navigation and intriguing interface that functions exactly like an operating system in a computer / laptop | Zenith computers Licindia - A simple and intutive multilingual portal enabling 170 million policy holders to pay premium and access insurance related information | Life Insurance Corporation of India Getting young fathers to invest in a Childs plan on Children's day | Life Insurance Corporation of India Switch for mumbai - Getting the citizens of Mumbai to switch to CFL | Greenpeace Fire condoms - A porn site. Prohibited yet sinfully delicious | Fire condoms Itchguard - Poking fun at scratchy stuations | Itchguard - Paras Pharmaceuticals Yoga Asanas - When one feels the uncontrollable itch | Itchguard - Paras Pharmaceuticals Be Game - A space to vibe for the SF tribe | SF jeans - Madura Garments Louis Philippe - A royal website for the badshahs of the boardroom | Madura Garments Van Heusen - A site that exudes style | Madura Garments Allen Solly - An unconventional looking site for an unconventional breed of people | Madura Garments |
| Awards and recognitions . . . |
1 Finalist – Cannes Cyber Lion 2007 (International) 1 Finalist – Cannes Cyber Lion 2006 (International) 1 Finalist – One Show 2007 (Intenational) 1 Finalist – New York Festival 2006 (International) 1 Peoples Voice - Webby awards 2007 (International) 1 Webby Honoree – Webby awards 2007 (International) 1 Peoples Choice - Webby awards 2006 (International) 1 Silver and 2 Bronze – Asia Pacific Advertising Festival 2006 (Asia - Pacific) 1 Silver - Goafest AAAI 2007 (India) 1 Gold , 4 Bronze and 2 finalists – Goafest AAAI 2006 (India) 1 Silver - Abby Awards 2006 (India) |
karl[at]arcww[dot]co[dot]in | me[at]karlgomes[dot]com |
M: +91-9322002281 |
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